
no artificial dyes
female founded·
vegan
cruelty-free
plastic-neutral
non-toxic
no artificial dyes
female founded·
vegan
cruelty-free
plastic-neutral
non-toxic
no artificial dyes
female founded·
vegan
cruelty-free
plastic-neutral
non-toxic
no artificial dyes
female founded·
vegan
cruelty-free
plastic-neutral
non-toxic
no artificial dyes
female founded·
vegan
cruelty-free
plastic-neutral
non-toxic
no artificial dyes
female founded·
vegan
cruelty-free
plastic-neutral
non-toxic
Your glow,your way
- Develops in 6-8 hours
- Buildable & gradual
- Lasts up to 7 days
- Quick-dry, no tan smell
NEVER ANY
Glow On. Zero Orange.
No streaks. No orange. Just your best skin, bronzed and beautiful. Enjoy ever second of tanning with our rich lotions, silky mousses, and light-weight sprays and drops. And best of all, no one will believe it's fake.
Potent Botanicals
Better-for-you ingredients with the best results. Every application is infused with nature's most powerful botanicals — the kind that hydrate, soften, and care for your skin while they build your color. Clean enough to feel good about, effective enough that you'll never look back.
Made in Small Batches in the USA
Each batch of our tanners is crafted in small quantities right here in the USA. Every bottle is fresher and safer, with obsessive attention to detail.
Better for you. Better for the planet.
Beauty by Earth is a certified plastic-neutral company. We're working to clean up plastics from the ocean. For every pound of plastic we produce, we clean up a pound of plastic from our oceans.
Thousands of Glowing Reviews
Join over 2 million customers who have purchased our self tanner. With over 45k 5-star reviews, we're sure you'll love them too.
Find your perfect shade
KEY ingredients
*Aloe Vera - botanical nourishment
*Shea Butter - rich, lasting moistureText with icon
*Coconut Oil - smooth, even application
*Green Tea - rich in antioxidants
*Pomegranate- bright, radiant finish
*Certified Organic Ingredients
Loved by glow-getters everywbere
A natural-looking bronze that feels like you.
The Ultimate Glow - Results Don't Lie
They used our Self Tanner Body Lotion for 30 days—at least once a week. The verdict? Glowing. The results speak for themselves. Check it out!.
93%
felt more confident in their own skin after using our self tanner.*
93%
experienced a significant improvement in their overall skin glow.*
86%
rated the texture of our lotion as excellent.*
100%
experienced no skin irritation or allergic reactions, confirming the product’s gentle formulation.*
92%
rated this self tanner as excellent compared to other tanners they’ve used in the past.*
Made with Nature's Best
Our products are crafted with the highest quality & best natural & organic ingredients. That's whythey've earned top ratings from the Environmental Working Group (EWG). But don't just take our word for it. Check it out for yourself.



